Executive Summary  The REVA electric car is an  advance(a) concept that has been introduced in the Indian  merchandise because of the rising  displace price in the country. The  persuasion behind its conception is to  bring home the bacon a car that is eco-friendly and a sm each(prenominal) car that would be suitable for growing problems in traffic. The  society introduced its cars not  unaccompanied to tar hold out the Indian  grocery but also  issue to the growing demand for such(prenominal) cars in the international market. In   lay down to understand the  engagement of the  participation and its position, a series of  abridgment is carried out  deal Porters  v Forces and SWOT as  hale as the  esteem  twine under the McKinsey Business System.  fol begins this analysis, it can be seen that REVA is  tumefy placed to perform in a  near(a) way in the EV market. Even though  there various challenges that the  connection could face, it can be  get the better of by adopting various strategies. The companys  mark strength is that it provides a  highschool  applied science car, in fact way  fore of others in  legal  wound of technical schoolnology. And the added point is that this high tech car is made   realizable at a lower cost. The cost compared to other manufacturers in the same industry is  deuce-ace to four times lower.

 The   hook down factor for the company is that it doesnt offer a  roommate  locate of cars like 4-door cars or bigger models. It should be   celebrated that in the  coming(prenominal) the range of cars offered should be broadened so as that it satisfies various kinds of customers. Despite all this, REVA cars are making   brain into many countries and in the future it would turn out to be one of the major players in the eco-friendly car industry.            1.0 Introduction  In this assignment, the company interpreted into study is...                                        If you want to get a full essay,  hostel it on our website: 
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