Dexit - A Marketing Opportunity

Summary Dexit is a innovative electronic recompense constitution that designs for low-value legal proceeding. dirt on Radio absolute frequency Identification (RFID) technology, customers can action a small electronic tag to pay for goods and forge without entering password on a specialized ratifier at the retail stores, which is simply faster than any another(prenominal) defrayment methods, such as cash, judge cards and character compose cards. With this high reliable and expedient payment establishment, customers can surrender much clip on waiting queues and eliminate the troubles for carrying fresh coins and exact change for small- majuscule purchases. In addition, merchants will likewise gain a hole from Dexit to increase their revenues by amend sunder efficiency, decreasing the cash-handing costs, trim down cash counting and depositing charges, as sound as avoiding the bothers on checking for counterfeit coin. Although other electronic payment systems have already been accepted by virtually consumers and retailers because of the easier and streamlined solutions they provide, no attend to is as effective as Dexit has that addresses to small-ticket purchases. Therefore, Dexit has attracted troika powerful partners as early investors to contribute on this new system. Dexit seems has large electric potential markets, however the failures of previous both companies who provided akin(predicate) system suggested that the success isnt guaranteed.

therefore it is critical for the CEO of Dexit to bittie the best decisions on backside market, marketing mix and allure launch plan in a short judgment of conviction in order to live on the electronic payment geek for low-value transactions in Canada. Question 1: Who are the Competitors of Dexit? Do you particularize Dexit can replace the conventional electronic payment system? Advanced technology in electronic payment system allows money be transformed from conventional currency to newer forms including credit card, account cards, electronic cheque, and electronic transactions using computing and conference theory devices. All kinds of take into custody electronic... If you want to get a undecomposed essay, order it on our website: Orderessay

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