Canadian Journalism

The Challenge of New Media to Canadian News BroadcastingWith the arrival of brisk media , or much popularly called Web 2 .0 photograph-streaming , mp3-streaming , and blogging , the genius of sharing information has dramatically salmagundid . The underlying concept rise end Web 2 .0 is the ability of end-users to comment and crimson compel their own cloy . There are several(prenominal) changes macrocosm initiated by new media . For one , marrow is direct beingness digitized so that it tush be easily published online , users put forward also personalize content through and through with(predicate) their blogs and their personal sites in that respect is also democratization because it is easier to share and distribute content through the net (Haarsager , 2006Canadian intelligence information broadcasting networks have utilized several features of the New Media to revitalize their operations . Take the moral of Canadian Broadcasting Corporation , which initiated wind vane-streaming of its radio program since the archeozoic nineties . Furthermore , it has implemented podcasting to take into account the changes in the habits of their listening (CBC .com , 2007 . There is a glaring lack of video content on the site , however . Given the popularity of youtube and different video-streaming sites , mess are now turning more and more to the net income in watching intelligence information and other online content (Mabillot , 2007 Although there is still a discrepancy in the habitude of the net income Canadian media viewers and consumers have already change magnitude their cognisance of user generated content and Web 2 .0 platforms in the Internet . Audience participation in online news and information has increased (Canadian Urban Institute , 2007As things stand now , Canadian news orga nizations have started the transition in us! ing New media such(prenominal) as online videos , podcasting , blogs and other platforms .

Yet , this is still not adequacy to cater to the increasing need of viewers and audiences in foothold of interactivity of online contents and other platformsReferenceCanadian Urban Institute (2007 . broadband in Ontario from an Urban and Regional Perspective . Retrieved 23 January 2008 from HYPERLINK hypertext permute protocol /canadianurbaninstitute .com /media /pdf /Broadband_Master_Document_N ovember_14 .pdf http /canadianurbaninstitute .com /media /pdf /Broadband_Master_Document_No vember_14 .pdfCBC .com (2007 . Canadian Broadcasting Corporation Website . Retrieved 23 January 2008 from http / electronic network .cbc .caHaarsager , D . L (2006 . Through the looking glass to commonplace Broadcasting 2 .0 . Current .org . Retrieved 23 January 2008 from HYPERLINK http /network .current .org /web /web0603haarsager .shtml http /www .current .org /web /web0603haarsager .shtmlMabillot , D (2007 . drug user Generated nitty-gritty : Web 2 .0 Taking the Video area by Storm . Communication and Strategies , 65 (1st quarter , 39-49...If you need to draw a full essay, order it on our website: OrderEssay.net

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