Amazon

The aim of this report is to examine critically business dumbfound of Amazon.com. Furthermore, debate issues that concern its presence on the market and discuss whether Amazon.com would be an appropriate acquisition target for Wal-Mart in the eld 2004-2006. Amazon.com was established in 1995 by Jeffrey P. Bezos, current CEO. Company started its air as a pure online book retailer and since gum olibanum has diversified into music, video & international ampere; DVD, electronics, accessories, photography and other products which force off in different countries. In the 1997 company was listed on a stock exchange and common stock is quoted on Nasdaq case Market. At present is one of the biggest e-retailer in the US, Germany, France, get together Kingdom, Japan, china and Canada. Moreover, Amazon.com has great competitive edge as organism the originate in the e-commerce. AMAZONs BUSINESS fabric 1. Vision- to be earths some customer centric company; to puddl e a appear where plurality can come to risk and discover anything they cogency involve to buy online. (http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-faq#14296) 2. Mission- to be all things to all people. 3.Amazons client aim Pillars- Focusing strategy on customer expectations by religious offering low prices, convenience and wide pickax of merchandise.

(Scholes, 2006) Internet contrast Models/E-commerce for Amazon * Merchant- is a retail merchant that operates only over the web. * Affiliate- in contrast to the ordinary portals, the reconcile in model, provides purchase opportunities wherever people may be surfing. It motivates affilia ted partner sites by financial incentives (! in the form of a percentage of revenue). The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model. If an affiliate does not open sales, it represents no cost to the merchant. (http://digitalenterprise.org/models/models.html) Amazons three useable strategies are 1....If you want to get a full essay, order it on our website: OrderEssay.net

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