Current Market Situation for Chinese restaurant

3.1Market DescriptionAccording to an article written by BONNIE MUNDAY from reader?s digest, Canada?s quick-service restaurant sector rang up $12.3 billion in 2003, and 2004 is expected to be even higher. However, most fast nourishments atomic way by 18 often sky-high in calories, saturated expatiate and atomic add to poseher 11 that seat make Canadian fatter, clog arteries and send livestock press soaring. The prevalence of obesity in Canada has progressed so quickly everywhere the last decade that it causes overwhelming public concerns. The ratio of Canadian adults who are obese almost tripled from 5.6% in 1985 to 14.9% by 2000/01, as shown in Table 1 in appendix. Recently, however, the edit out of food intake of Canadian has changed. According to a baloney done by Statistic Canada in 2003, much fruits are public added to Canadian diets. Though traditional fruits and vegetables are still the primary(prenominal) choice, tropical and foreign produce are taking h old. 3.1.1Cultural and brotherly EnvironmentAccording to a research published in Montreal Gazette on January 4, 2004, the share of overweight quite a little in Quebec is 41.2%. [1]Recent research shows that only more than 1/3 of consumers avoid high fat foods as much as possible, with speed and convenience highlighted as unwrap influences in deciding what foods to eat.

[2]As the society moves towards embracing low-fat food alternatives, companies that declare low-fat products will earn a certain client baseAccording to a research published in June 2004 by Alberta government, Canadians countenance more money, less time, fewer domestic skills and less purpose to consecrate time to f ood related chores. As a forget there is an! increased demand for foods that can be nimble in a short period of time. [3]3.1.2Demographic TrendsIn Canada, the fair number of people per household has continually decreased since 1966. The number of people living alone and married couples without children is on the... If you fatality to get a full essay, order it on our website: OrderEssay.net

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